Boosting Memberships and Selling Digital Products for a Fitness Studio
Boosting Memberships and Selling Digital Products for a Fitness Studio
Boosted Membership Sign-ups by 70%
Boosted Membership Sign-ups by 70%
Objectives:
Objectives:
The primary objectives were to increase membership sign-ups by 30%, enhance community engagement with a 50% rise in social media interactions, and successfully launch sales of the first digital product, an "Eating Diary".
The primary objectives were to increase membership sign-ups by 30%, enhance community engagement with a 50% rise in social media interactions, and successfully launch sales of the first digital product, an "Eating Diary".
Before Us:
Before Us:
❌ Inconsistent new member attraction
❌ Lack of structured online community engagement
❌ Inconsistent new member attraction
❌ Lack of structured online community engagement
❌ Missed opportunities for digital product revenue
❌ Ineffective promotion and tracking of sign-ups
❌ Missed opportunities for digital product revenue
❌ Ineffective promotion and tracking of sign-ups
What We Did:
What We Did:
✅ Targeted Local Advertising: Hyper-localized Facebook & Instagram ads for the local community
✅ Ad Copy & Type Testing: Focused on unique classes and testimonials for high performance
✅ Referral Program: Created program with 15% discount for successful referrals
✅ Targeted Local Advertising: Hyper-localized Facebook & Instagram ads for the local community
✅ Ad Copy & Type Testing: Focused on unique classes and testimonials for high performance
✅ Referral Program: Created program with 15% discount for successful referrals
✅ Digital Product Launch: Participated in product development & executed ad strategy
✅ Special Promotions: Birthday promotion offering 20% off first month's membership
✅ Conversion Tracking: Implemented robust tracking for data-driven optimization
✅ Digital Product Launch: Participated in product development & executed ad strategy
✅ Special Promotions: Birthday promotion offering 20% off first month's membership
✅ Conversion Tracking: Implemented robust tracking for data-driven optimization
Results:
Results:
70%
70%
number of subsriptions increase in 3 months
number of subsriptions increase in 3 months
3.6
3.6
ROAS achieved with the successful launch of the first product
ROAS achieved with the successful launch of the first product
RISE
RISE
in social media engagement achieved, transforming the studio into a vibrant online fitness community
in social media engagement achieved, transforming the studio into a vibrant online fitness community
Conclusions:
Conclusions:
Our comprehensive strategy transformed the fitness studio's growth trajectory. By combining targeted marketing, strategic promotions, and effective digital product launches, we not only boosted memberships significantly but also established new revenue streams and fostered a thriving online community.
Our comprehensive strategy transformed the fitness studio's growth trajectory. By combining targeted marketing, strategic promotions, and effective digital product launches, we not only boosted memberships significantly but also established new revenue streams and fostered a thriving online community.
Our comprehensive strategy transformed the fitness studio's growth trajectory. By combining targeted marketing, strategic promotions, and effective digital product launches, we not only boosted memberships significantly but also established new revenue streams and fostered a thriving online community.
