Overview
A local fitness studio partnered with our team to accelerate growth in three main areas: increasing membership sign-ups, boosting community engagement, and launching their first-ever digital product. The studio wanted to solidify its position in the local market while expanding its revenue streams beyond traditional memberships.
Challenges
Before our collaboration, the fitness studio faced several obstacles that limited growth potential:
Membership Growth Plateau: Despite having a loyal base, the rate of new sign-ups had slowed, and promotions were not driving significant interest.
Community Engagement Gaps: Social media presence existed but lacked consistent interaction and a strategy to build an active online community.
New Revenue Stream Risks: Launching the first digital product (an Eating Diary) came with uncertainty—no prior experience in product development, pricing, or online sales strategy.
Inefficient Advertising Efforts: Previous ad campaigns were generic and failed to target the hyper-local audience needed to convert effectively.
The Solution
A structured and multi-layered approach was implemented to drive measurable results:
Targeted Local Advertising
Ran hyper-local Facebook and Instagram ad campaigns to reach the studio’s surrounding community.
Tested multiple ad copies, visuals, and formats, highlighting unique classes and expert trainers.
Performance Tracking & Optimization
Implemented robust conversion tracking to monitor ad effectiveness and adjust campaigns in real-time.
Promotions & Referral Incentives
Created a limited-time promotion offering a 20% discount on the first month’s membership for early sign-ups.
Introduced a referral program granting existing members a 15% discount per successful referral, encouraging organic growth.
Digital Product Launch Strategy
Collaborated on product development for the Eating Diary.
Designed and executed a targeted advertising strategy for launch, achieving a ROAS of 3.6.
Community Engagement Boost
Leveraged social media campaigns and interactive content to foster a sense of belonging and encourage participation both online and offline.
