INTERACTIVE MUSEUM
INTERACTIVE MUSEUM
Achieving Growth Through Optimized Google and Meta Ads
Achieving Growth Through Optimized Google and Meta Ads
Goals:
Goals:
The museum aimed to significantly increase its ad budget to drive substantial results, focusing on selling more tickets and achieving a high Return on Ad Spend (ROAS) of 5 or higher. Strategic goals also included staying competitive in the market and effectively targeting new, specific audience groups to broaden visitor demographics.
The museum aimed to significantly increase its ad budget to drive substantial results, focusing on selling more tickets and achieving a high Return on Ad Spend (ROAS) of 5 or higher. Strategic goals also included staying competitive in the market and effectively targeting new, specific audience groups to broaden visitor demographics.
Before Us:
Before Us:
Google Ads
Google Ads
❌ Campaigns lacked optimization
❌ Unscalable account structure
❌ Campaigns lacked optimization
❌ Unscalable account structure
Meta Ads
Meta Ads
❌ Unoptimized campaigns
❌ Unproductive audience targeting
❌ Large budget allocation with ROAS of 0.31 (severe inefficiency)
❌ Unoptimized campaigns
❌ Unproductive audience targeting
❌ Large budget allocation with ROAS of 0.31 (severe inefficiency)
What We Did:
What We Did:
✅ Keywords: Identified high-performing keywords and used varied match types
✅ Ads Performance: Created compelling ads with strong CTAs and unique offers
✅ Scalable Structure: Developed campaigns with scalable structures
✅ Traffic Relevance: Regularly monitored and filtered irrelevant traffic
✅ Keywords: Identified high-performing keywords and used varied match types
✅ Ads Performance: Created compelling ads with strong CTAs and unique offers
✅ Scalable Structure: Developed campaigns with scalable structures
✅ Traffic Relevance: Regularly monitored and filtered irrelevant traffic
✅ Campaigns: Utilized diverse campaign types focused on sales and traffic
✅ Audiences: Continuously tested and optimized audience segments
✅ Text Variations: Analyzed and refined communication strategies
✅ Demand Catching: Maximized results during high-demand periods using innovative campaigns and creatives
✅ Campaigns: Utilized diverse campaign types focused on sales and traffic
✅ Audiences: Continuously tested and optimized audience segments
✅ Text Variations: Analyzed and refined communication strategies
✅ Demand Catching: Maximized results during high-demand periods using innovative campaigns and creatives
Results:
Results:
Google Ads
Google Ads
2,896
2,896
monthly purchases
monthly purchases
£3.62
£3.62
CPA
CPA
17.98
17.98
ROAS
ROAS
Meta Ads
Meta Ads
708
708
monthly purchases
monthly purchases
£21.46
£21.46
CPA
CPA
3.12
3.12
ROAS
ROAS
Conclusions:
Conclusions:
Our targeted optimization of Google and Meta Ads significantly boosted the interactive museum's ticket sales, culminating in an overall revenue of £188,443. By addressing prior inefficiencies and implementing strategic improvements, we helped the museum achieve substantial growth and better engage its target audience.
Our targeted optimization of Google and Meta Ads significantly boosted the interactive museum's ticket sales, culminating in an overall revenue of £188,443. By addressing prior inefficiencies and implementing strategic improvements, we helped the museum achieve substantial growth and better engage its target audience.
Our targeted optimization of Google and Meta Ads significantly boosted the interactive museum's ticket sales, culminating in an overall revenue of £188,443. By addressing prior inefficiencies and implementing strategic improvements, we helped the museum achieve substantial growth and better engage its target audience.
