Overview
A New York-based mental health clinic was running Google Ads but struggled with high lead costs, low conversion rates, and no clear campaign structure. Most of the budget was concentrated in a single general campaign, which limited performance and made it difficult to scale.
Challenges
No proper campaign structure — unable to control spending by specific services
High CPL — often exceeding $100, with an average of $114
Low Conversion Rate — only 2.68%
No scaling strategy — increasing budget only led to more expensive leads
Limited control — difficult to prioritize or optimize individual services
The Solution
Complete account restructure — separated campaigns by service type for better control and insights
Flexible budget allocation — allowed focus on high-performing campaigns
Conversion-focused optimization — monitored key metrics and adjusted for better CR
Scalable structure — increased budget resulted in better, not more expensive, leads
Continuous monitoring — regular analysis and fine-tuning of performance metrics
