Overview
A brand in mushroom-based nutrition supplements, partnered with us to harness the potential of Meta ads and elevate its online presence. Committed to delivering the benefits of mushrooms for overall well-being, the brand aimed to boost brand awareness, drive online sales, and engage with a health-conscious audience.
The Challenge
Prior to engagement, the client faced:
Inconsistent sales growth: Quarterly boosts fluctuated between 10–15%
Variable ROAS: Often dipping below the breakeven threshold of 2.4
Budget constraints: Average monthly ad spend was $15,000, but returns were unpredictable
These issues made it difficult to plan budgets confidently or scale profitably.
The Solution
We implemented a structured Meta Ads strategy focused on technical optimizations, audience segmentation, and dynamic budget management:
Technical & Creative Setup
Enhanced the product feed for Dynamic Product Ads
Tested multiple audience types (cold vs. warm) to find high-intent segments
Launched carousel ads to showcase a variety of supplement SKUs
Funnel Building & Testing
Separated campaigns into cold-traffic and remarketing funnels
Navigated Meta policy restrictions by crafting compliant, yet compelling messaging
Deployed iterative A/B tests on creatives and angles
Budget & Bid Optimization
Monitored performance daily and adjusted bidding strategies for efficiency
Allocated budget dynamically across top-performing campaigns
Scaled spend in measured increments to retain cost control
