Scaled monthly budget without losing in ROAS for mushroom-powered supplements
Scaled monthly budget without losing in ROAS for mushroom-powered supplements
A top mushroom-based supplement brand partnered with us to leverage Meta Ads
A top mushroom-based supplement brand partnered with us to leverage Meta Ads
Objective:
Objective:
The primary objective was to significantly increase online sales for mushroom-based nutrition supplements while maintaining a healthy Return on Ad Spend (ROAS). Additionally, the brand aimed to enhance its recognition and engagement on social media and scale its advertising budget strategically without compromising profitability.
The primary objective was to significantly increase online sales for mushroom-based nutrition supplements while maintaining a healthy Return on Ad Spend (ROAS). Additionally, the brand aimed to enhance its recognition and engagement on social media and scale its advertising budget strategically without compromising profitability.
Before Us:
Before Us:
INCONSISTENT ONLINE SALES
INCONSISTENT ONLINE SALES
❌ Quarterly growth fluctuated between 10–15%
❌ Quarterly growth fluctuated between 10–15%
INCONSISTENT ROAS
INCONSISTENT ROAS
❌ Average $15k monthly ad spend with ROAS often dropping below breakeven 2.4
❌ Average $15k monthly ad spend with ROAS often dropping below breakeven 2.4
What We Did:
What We Did:
✅ Enhanced product feed for dynamic ads
✅ Built funnel by separating remarketing and cold audiences
✅ Tested audience types and used carousel ads to showcase mushroom supplements
✅ Enhanced product feed for dynamic ads
✅ Built funnel by separating remarketing and cold audiences
✅ Tested audience types and used carousel ads to showcase mushroom supplements
✅ Ensured dynamic budget allocation across campaigns
✅ Managed policy restrictions affecting creative and messaging
✅ Optimized bidding strategies for performance
✅ Ensured dynamic budget allocation across campaigns
✅ Managed policy restrictions affecting creative and messaging
✅ Optimized bidding strategies for performance
Results:
Results:
+62%
+62%
ROAS
ROAS
+35%
+35%
AOV and CTR
AOV and CTR
-35%
-35%
CPC
CPC
to $30k/m
to $30k/m
scaled ad spend
scaled ad spend
+32%
+32%
online sales growth
online sales growth
3.9
3.9
ROAS achieved
ROAS achieved
Conclusions:
Conclusions:
We successfully scaled the mushroom supplement brand's advertising budget while dramatically improving their ROAS. This was achieved by a multi-faceted Meta Ads strategy focusing on efficiency, targeted audiences, and optimal campaign management, leading to significant sales growth and profitability.
We successfully scaled the mushroom supplement brand's advertising budget while dramatically improving their ROAS. This was achieved by a multi-faceted Meta Ads strategy focusing on efficiency, targeted audiences, and optimal campaign management, leading to significant sales growth and profitability.
We successfully scaled the mushroom supplement brand's advertising budget while dramatically improving their ROAS. This was achieved by a multi-faceted Meta Ads strategy focusing on efficiency, targeted audiences, and optimal campaign management, leading to significant sales growth and profitability.
