Overview
Client aimed to scale their lead generation efforts and attract more qualified prospects at a lower cost. Prior to our involvement, campaigns generated a low volume of leads and with a significant percentage falling outside the target audience, which impacted efficiency.
The Challenge
The existing campaigns suffered from two major issues:
Lead quality — a large proportion of submissions did not match the desired customer profile, making follow-up less effective.
High acquisition costs — CPL remained at $4.24 and showed no sign of improvement over time.
The Solution
We restructured campaigns with a focus on lead quality, performance stability, and scalable frameworks.
We implemented a multi-step optimization approach:
Creative diversification: Developed and tested several ad creatives with varied visuals and hooks to identify the highest-performing combinations.
Messaging refinement: Adjusted ad copy to clearly pre-qualify leads, reducing irrelevant submissions.
Targeting optimization: Narrowed focus to audience segments proven to deliver better engagement and higher conversion quality.
Iterative testing: Experimented with different ad approaches, fine-tuning clarity, tone, and structure for maximum resonance.
