Overview
A telehealth platform that connects users with personalized support from dietitians, trainers, and therapists wanted to improve lead generation efficiency across both Google Ads and Meta Ads. Before our intervention, their campaigns were costly, unstable, and lacked strategic foundations.
The Challenge
The client faced performance and structure issues on both Google and Meta Ads platforms. Campaigns were unstable, inefficient, and lacked insight into what was working and why.
Many unqualified or uninterested leads.
Unpredictable campaign performance.
Lack of a clear framework for scaling.
KPIs were undefined and inconsistently track
Meta
No structure for ad/angle testing
Generic messaging reduced personalization and engagement
No UTM tracking to understand lead sources
The Solution
We restructured both platforms with a focus on lead quality, performance stability, and scalable frameworks:
Increased high-quality leads (Showing Rate > 52%)
Developed a scalable framework for campaign growth
Aligned with KPI tracking and scaled weekly by 10%
Added manual UTM parameters for clearer data
Decreased CPL and achieved consistent results
Meta
Introduced A/B testing for visual optimization
Added UTM tracking for better campaign insights
Created targeted messaging tailored to audience needs
Improved lead quality without increasing CPL significantly
