The telehealth platform that help Clients achieve their health and wellness goals
The telehealth platform that help Clients achieve their health and wellness goals
It connects users with personalized support from dietitians, fitness trainers, and therapists.
It connects users with personalized support from dietitians, fitness trainers, and therapists.
Request:
Request:
To generate consistent, qualified leads while controlling acquisition costs.
To generate consistent, qualified leads while controlling acquisition costs.
Before Us:
Before Us:
Google Ads
Google Ads
❌ High CPL
❌ No scaling strategy
❌ Unqualified leads
❌ High CPL
❌ No scaling strategy
❌ Unqualified leads
Meta Ads
Meta Ads
❌ Generic messages
❌ Weak testing structure
❌ No UTM tracking
❌ Generic messages
❌ Weak testing structure
❌ No UTM tracking
What We Did:
What We Did:
✅ Increased high-quality leads (Showing Rate > 52%)
✅ Developed a scalable framework for campaign growth
✅ Aligned with KPI tracking and scaled weekly by 10%
✅ Added manual UTM parameters for clearer data
✅ Decreased CPL and achieved consistent results
✅ Increased high-quality leads (Showing Rate > 52%)
✅ Developed a scalable framework for campaign growth
✅ Aligned with KPI tracking and scaled weekly by 10%
✅ Added manual UTM parameters for clearer data
✅ Decreased CPL and achieved consistent results
✅ Introduced A/B testing for visual optimization
✅ Added UTM tracking for better campaign insights
✅ Created targeted messaging tailored to audience needs
✅ Improved lead quality without increasing CPL significantly
✅ Introduced A/B testing for visual optimization
✅ Added UTM tracking for better campaign insights
✅ Created targeted messaging tailored to audience needs
✅ Improved lead quality without increasing CPL significantly
Results:
Results:
Google Ads
Google Ads
+41.65%
+41.65%
monthly cost increase ($30,000 → $42,279)
monthly cost increase ($30,000 → $42,279)
-42.91%
-42.91%
CPL decrease ($64.40 → $37.05)
CPL decrease ($64.40 → $37.05)
+55%
+55%
Showing rate increase (40% → 62%)
Showing rate increase (40% → 62%)
Meta Ads
Meta Ads
+41.65%
+41.65%
monthly cost increase
monthly cost increase
+4.53%
+4.53%
slight increase of CPL with improved lead quality
slight increase of CPL with improved lead quality
+88%
+88%
Showing rate increase (17% → 32%)
Showing rate increase (17% → 32%)
Conclusions:
Conclusions:
Through strategic optimization and data-driven decision-making, we drastically improved lead quality and campaign stability across both platforms. The client now operates with a scalable ad strategy that delivers more consistent and cost-effective results.
Through strategic optimization and data-driven decision-making, we drastically improved lead quality and campaign stability across both platforms. The client now operates with a scalable ad strategy that delivers more consistent and cost-effective results.
Through strategic optimization and data-driven decision-making, we drastically improved lead quality and campaign stability across both platforms. The client now operates with a scalable ad strategy that delivers more consistent and cost-effective results.
