Overview
A UK-based premium beauty retailer in the skincare and wellness space partnered with us to scale their revenue through Google Ads. Operating in a highly competitive market, the brand needed a strategy that would not only increase conversions but also reduce acquisition costs and improve overall ROAS.
The Challenge
The main objective was to drive higher revenue and profitability through Google Ads, without inflating acquisition costs — a tough task in the saturated UK beauty market.
Specific challenges included:
Scaling in a crowded, high-CPC environment
Reducing Cost per Acquisition (CPA)
Maximizing conversion value while maintaining or improving ROAS
The Solution
We designed and executed a scalable, data-driven Google Ads strategy, focused on profitable growth and continuous optimization:
Product Feed Optimization:
Enhanced Merchant Center data to improve visibility and relevance in Shopping and PMax placements.Focus on Bestsellers:
Prioritized top-performing products to allocate spend where ROI was strongest.Smart Campaign Structure:
Combined Performance Max and Standard Shopping campaigns to balance reach and efficiency.Iterative A/B Testing:
Ran structured tests across:Ad copy variations
Visual creatives
Landing pages: this allowed constant refinement based on performance data.
