MARKETING STRATEGY
Data-driven marketing strategy that drives sustainable growth.
Looking for a marketing strategy agency that goes beyond tactical execution? We help SaaS companies, e-commerce brands, mobile apps, and service businesses build strategic marketing systems that drive profitable, scalable growth. At A&T Agency, we provide comprehensive marketing strategy consulting—from channel selection and budget allocation to customer journey mapping and competitive positioning. Whether you're launching your first campaigns, optimizing underperforming marketing, or scaling to the next level—we design strategic roadmaps that turn marketing spend into measurable business outcomes.
What We Offer
Business and Audience Research: We dive deep into your product, customer personas, competitive landscape, and market trends to craft a custom Google Ads strategy tailored to your business goals.
Strategic Campaign Structure: We organize your account for maximum efficiency—separate campaigns for Search, Shopping, Display, Performance Max, and YouTube—making testing, optimization, and scaling seamless.
Smart Keyword Targeting: We build campaigns around high-converting search terms—tailored by intent, location, and match type—to attract the right visitors at the right time. Plus negative keywords to eliminate wasted spend.
Ad Copywriting: Clear, click-worthy ads written to compel action and stand out in competitive search results. We A/B test multiple variations to identify top performers.
Conversion Tracking Setup: We implement proper tracking so you know exactly which clicks turn into leads, sign-ups, or sales. From Google Analytics 4 to Tag Manager integration—we track what matters.
Performance Optimization: We continuously refine bids, test ad variations, add negative keywords, and optimize for CTR and conversions—so every dollar works harder.
Transparent Reporting: Monthly reports showing impressions, clicks, conversions, CPA, ROAS, and budget spent. You'll always know how campaigns perform and where your money goes.
Strategy determines 70%+ of campaign success—not just execution
Clear direction prevents wasted spend on wrong channels or audiences
Integrated approach ensures all channels work together toward common goals
Data-driven decisions replace guesswork with proven frameworks
Proactive planning keeps you ahead of competitors and market changes
Resource optimization maximizes results from limited time and budget
Scalable systems grow with your business instead of breaking under pressure
Perfect for?
Early-Stage Startups — Need strategic direction before spending thousands on ads without a clear plan
Scaling Businesses — Have product-market fit and ready to build systematic, profitable acquisition channels
Underperforming Campaigns — Spending on ads but not seeing expected ROI—need strategic audit and optimization roadmap
Multi-Channel Expansion — Currently on one channel (e.g., Google) and want to expand to Meta, TikTok, or others strategically
In-House Teams — Have internal marketers but need high-level strategic guidance or fractional CMO support
New Market Entry — Launching new products, entering new markets, or targeting new customer segments
Marketing Strategy Package
What’s Included:
A telehealth platform connecting users with dietitians, fitness trainers, and therapists.
Delivered an explosion of high-quality leads, scaled campaigns to new heights, and dramatically slashed CPL, ensuring sustainable, high-impact growth.
An interactive museum aimed to increase its ad budget, sell more tickets, achieve a ROAS of 5+, and stay ahead of competitors.
Masterfully identified the keywords that converted, crafted irresistible ads with compelling calls to action, engineered scalable campaign structures, and diligently filtered out irrelevant traffic to ensure every penny spent delivered maximum impact.
